This includes new cases (which nicely don’t have to be removed for contactless charging), a wallet ‘pocket’, a charger, and the long-awaited and (possibly renamed) AirPower charging mat for iPhone and Apple Watch. This is a magnetic system built into the back of the iPhones that will not only enable them to wirelessly charge more effectively (with the magnet helping to centre the phone properly on many Qi chargers), but also unleashes a whole new mini-ecosystem of iPhone accessories that attach to your phone solely through the magic of magnets. Finally, all models use the new A14 Bionic chip, which is very, very fast and capable of doing some really amazing things with machine learning.īut by far the coolest thing all of these iPhones have in common is the new MagSafe integration.
the screen is much less likely to smash when you drop it), so that’s great – and also fits in well with the new MagSafe addition we’ll discuss below. They all also have improved, edge-to-edge OLED “Super Retina XDR” displays that use Apple’s new Ceramic Shield technology, which results in four times better “drop performance” (i.e. That said, unless you’re remotely playing the also-announced League of Legends Wild Rift iPhone game or looking to share some of the very high-quality video these devices are able to capture, you probably won’t miss much (until you someday get 5G, at which point you’ll never be able to go back – ah, technology). Verizon took to the stage early on to announce they’re launching their 5G network nation-wide in the US, but a lot of people will not be so lucky. What do all the new iPhones have in common?Īll of the new iPhones are 5G capable, which means very fast data transfers. I’ll note here that the new iPhones are all 5G capable, but since few of us currently have access to 5G networks, let’s just leave it at that. At Kin + Carta, we believe this development could provide tangible value and speed to the set up or optimisation of physical spaces across industries, as well e-commerce or retail experiences.Apple October 2020 iPhone 12 (+ HomePod Mini) Event by Jeff MacArthur on October 13, 2020Īpple’s October 13, 2020, event took a slightly different form than usual, with the opening focusing on the smarthome-capable HomePod Mini before continuing on to cover the four new iPhone 12 models.
Opportunityįor businesses looking to experiment with AR to deliver unique experiences, this is a step change in the accuracy and quality of what can be delivered on mobile.
#IPHONE 12 WWDC 2020 PRO#
Within the context of the iPhone, LiDAR represents a clear direction of travel for Apple’s ambition to facilitate market leading in-app AR experiences.īetter contextualising and perceiving depth, coupled with the superior GPU and camera technologies make the iPhone 12 Pro and Pro Max the trailblazing showcases of this technology, which we imagine will be replicated in later, more affordable iPhones across the range. Light Detection And Ranging technology (LiDAR) bounces pulses of light off of objects in the environment and measures their distance based on how long it takes for the light to reflect back. Here are four key takeaways from the hour long event, covering new technologies, a direction of travel for the future, and perhaps an opportunity for businesses to introspect. It has certainly given us a lot of food for thought, which we will continue to mull over with our clients in the coming days and weeks. With a focus on real time, real-life(like) and real life experiences facilitated through Apple products, it's a fitting vision for a brand with a 50% market share across Europe and the USA. The evening’s event fell short of a big bang announcement with clear deliverables and action plans for business when compared to the iOS 14 unveiling at WWDC 2020 back in September. However, there are some clear indications of the direction of travel for the brand in the coming year that can be leveraged by organisations looking to enhance experiences, deliver convenience and capitalise on connectivity both within their organisations, and for their customers.Įmphasising collaboration and partnership, Apple positioned the iPhone as a medium for emerging technologies to come to maturity, and to shape the “next normal”. In addition, the 6.7-inch iPhone 12 Pro Max is the biggest iPhone ever released. Yesterday's Apple announcement opened with the launch of the SmartHome Mini, swiftly followed by the unveiling of the latest iPhone, the launch of four new models in one: iPhone 12, iPhone 12 Mini, iPhone 12 Pro, and iPhone 12 Pro Max.
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